Vivaly: 52% lower cost per enquiry
Childcare marketplace · Australia
The problem
Parent sign-ups were expensive and hard to attribute. Broad campaigns were paying for clicks from people who weren't looking for care.
What I did
Set up GA4 and GTM tracking for searches and enquiries, built suburb-level Google Search campaigns for high-intent childcare queries, and added Meta retargeting for parents who browsed but didn't enquire.
The result
52% lower cost per enquiry
Approach in detail
- Set up GA4 and GTM to track searches and enquiries.
- Built suburb-level Google Search campaigns for high-intent childcare queries.
- Added Meta retargeting for parents who browsed but did not enquire.
Tools used
- GA4
- Google Tag Manager
- Google Ads
- Meta Ads
Key takeaways
- Measure the enquiry first, so you know what each one costs.
- Local, high-intent keywords beat broad targeting for a marketplace.
- Retargeting recovers people who were interested but not ready.
Client site: https://www.vivaly.com.au/
FAQ
Frequently asked questions
Who is Raj Dubariya?
Raj Dubariya is a freelance performance marketing specialist based in Ahmedabad, Gujarat, India. He has run paid advertising since January 2020 (6+ years) across Google Ads, Meta Ads and ChatGPT Ads for businesses in India and abroad.
What services does Raj Dubariya offer?
Google Ads (Search, Performance Max, Shopping), Meta Ads (Facebook and Instagram funnels), ChatGPT Ads on OpenAI’s ad platform, and conversion tracking and CRO using GA4, Google Tag Manager and A/B testing.
What results has Raj achieved for clients?
Across client accounts: an average 4.5x ROAS, 40% lower CPA, $600K+ in ad spend managed and 15,000+ leads generated. Examples include a 52% lower cost per enquiry for Vivaly, 3x more qualified sample requests for AI Taggers and a 45% lower cost per free assessment for Australian Credit Solutions.
What are ChatGPT Ads and does Raj run them?
ChatGPT Ads is OpenAI’s emerging advertising platform. Raj runs early-mover campaigns on it so brands can reach audiences before competitors do.
How does Raj start working with a new client?
In three steps: audit the accounts and fix tracking first, launch and optimise campaigns with clear tests, then scale budget to winners with plain-English reporting on ROAS, CPA and next steps.
Why does tracking come first?
Optimisation can’t work on bad data. Raj sets up GA4, GTM, call and form tracking, and offline conversion imports so bidding optimises for real revenue and pipeline, not just clicks.
Does Raj work with clients outside India?
Yes. Raj has worked with businesses in India and abroad, including clients in Australia.
Does Raj work with regulated industries like finance?
Yes. He has run compliant Google Search campaigns for credit repair and financial services, with full call and form tracking.
How do I hire Raj or book a call?
Book a free 30-minute strategy call by email at raj@rajdubariya.com, on WhatsApp at +91 96875 40408, or via LinkedIn. Raj will review your ad accounts and show where spend is leaking.
Will I work with Raj directly?
Yes. Raj works hands-on in every account, covering tracking, campaign builds, creative testing and reporting, with no juniors and no handoffs.