Performance Marketing Specialist
I help businesses scale ROAS and lower CPA through data-driven paid advertising.
Six years running Google, Meta and ChatGPT ad accounts for brands that care about one thing: profitable growth.
Google Ads · Meta Ads · ChatGPT Ads
4.5x
Average ROAS
40%
Lower CPA
$600K+
Ad spend managed
15,000+
Leads generated
Services
What I run for you
ChatGPT Ads
Early-mover campaigns on OpenAI's ad platform, before your competitors get there.
Conversion Tracking & CRO
GA4, GTM and A/B testing so every dollar is measured and every page converts.
Selected work
Results, not reports
Vivaly
- Problem
- Parent sign-ups were expensive and hard to attribute. Broad campaigns were paying for clicks from people who weren't looking for care.
- What I did
- Set up GA4 and GTM tracking for searches and enquiries, built suburb-level Google Search campaigns for high-intent childcare queries, and added Meta retargeting for parents who browsed but didn't enquire.
52% lower cost per enquiry
AI Taggers
- Problem
- High CPCs on enterprise keywords and a lot of junk form fills, so the sales team spent time on leads that never converted.
- What I did
- Rebuilt Google Search around buyer-intent annotation keywords, imported qualified leads as offline conversions so bidding optimised for real pipeline, and A/B tested the free-sample landing page.
3x more qualified sample requests
Australian Credit Solutions
- Problem
- A regulated, high-competition category with rising cost per lead and limited visibility on which calls and forms became clients.
- What I did
- Built compliant Google Search campaigns for default and judgment removal, added call tracking and form tracking through GTM, and improved the free credit assessment funnel.
45% lower cost per free assessment
How I work
Three steps. No guesswork.
- 01
Audit and tracking setup
I audit your accounts and fix tracking first. No optimisation works on bad data.
- 02
Launch and optimize
Campaigns go live with clear tests. I cut what wastes spend and double down on what converts.
- 03
Scale and report
Budget moves to winners. You get a plain-English report on ROAS, CPA and next steps.
Tools I work in daily
- Google Ads
- Meta Ads
- GA4
- Google Tag Manager
- ChatGPT Ads
About
Hi, I'm Raj.
I'm Raj, a performance marketer based in Ahmedabad. Since 2020 I've managed paid campaigns for businesses across India and abroad.
I work hands-on in every account: tracking, campaign builds, creative testing and reporting. No juniors, no handoffs.
If a campaign isn't making you money, I'll tell you why and fix it.
- Freelancing since
- 2020
- Experience
- 6+ years
Testimonials
What clients say
Raj fixed our tracking first, then rebuilt our campaigns around parents who were actually looking for care. Our cost per enquiry dropped by half and we finally know what's working.
Torne
Founder, Vivaly
We were paying for leads that never went anywhere. Raj connected our ads to real sales outcomes and now most of our sample requests come from genuine enterprise buyers.
Neel
Founder, AI Taggers
Finance is a tough category to advertise in. Raj kept everything compliant, tracked every call and form, and brought our cost per assessment down significantly.
Neel
Founder, Australian Credit Solutions
FAQ
Frequently asked questions
Who is Raj Dubariya?
Raj Dubariya is a freelance performance marketing specialist based in Ahmedabad, Gujarat, India. He has run paid advertising since January 2020 (6+ years) across Google Ads, Meta Ads and ChatGPT Ads for businesses in India and abroad.
What services does Raj Dubariya offer?
Google Ads (Search, Performance Max, Shopping), Meta Ads (Facebook and Instagram funnels), ChatGPT Ads on OpenAI’s ad platform, and conversion tracking and CRO using GA4, Google Tag Manager and A/B testing.
What results has Raj achieved for clients?
Across client accounts: an average 4.5x ROAS, 40% lower CPA, $600K+ in ad spend managed and 15,000+ leads generated. Examples include a 52% lower cost per enquiry for Vivaly, 3x more qualified sample requests for AI Taggers and a 45% lower cost per free assessment for Australian Credit Solutions.
What are ChatGPT Ads and does Raj run them?
ChatGPT Ads is OpenAI’s emerging advertising platform. Raj runs early-mover campaigns on it so brands can reach audiences before competitors do.
How does Raj start working with a new client?
In three steps: audit the accounts and fix tracking first, launch and optimise campaigns with clear tests, then scale budget to winners with plain-English reporting on ROAS, CPA and next steps.
Why does tracking come first?
Optimisation can’t work on bad data. Raj sets up GA4, GTM, call and form tracking, and offline conversion imports so bidding optimises for real revenue and pipeline, not just clicks.
Does Raj work with clients outside India?
Yes. Raj has worked with businesses in India and abroad, including clients in Australia.
Does Raj work with regulated industries like finance?
Yes. He has run compliant Google Search campaigns for credit repair and financial services, with full call and form tracking.
How do I hire Raj or book a call?
Book a free 30-minute strategy call by email at raj@rajdubariya.com, on WhatsApp at +91 96875 40408, or via LinkedIn. Raj will review your ad accounts and show where spend is leaking.
Will I work with Raj directly?
Yes. Raj works hands-on in every account, covering tracking, campaign builds, creative testing and reporting, with no juniors and no handoffs.
Ready to make your ad spend pay for itself?
Book a free 30-minute strategy call. I'll review your accounts and tell you exactly where the money is leaking.